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Stocks Sewing Machines Installed At Nike Town, Oxford Street

Sewing and embroidery machines sales and servicing company Stocks Sewing Machines is celebrating a milestone achievement this month with the news that it has been chosen to supply its ZSK embroidery machine to the iconic Nike Town store on Oxford Street, London.

The Leeds based firm has installed a ZSK Sprint 4 Industrial Embroidery Machine in the sports shop’s innovative ‘Boot Room’. Opened in summer 2008, the Boot Room allows shoppers to custom design their own football boots. Shaped to the individual’s unique foot, the shopper picks their colour and statement to be sewn onto the boot.

Andrew Stocks, chief executive of Stocks Sewing Machine’s said, “We’re incredibly proud to have been chosen to fit our machines in London’s incredible Nike Town store. It’s a wonderful achievement and the machines themselves look just the part, embroidering out customer’s required designs in hundreds of contemporary shades while housed in such a fantastic period space.”

The American sportswear firm chose the industrial ZSK embroidery machine to serve in the Boot Room due to their reputation for precision, reliability and durability, even when in continuous use. One of Oxford Street’s most popular shopping destinations, Stocks Sewing Machines recommended the ZSK after being made exclusive distributor of ZSK Multihead embroidery machines to the UK and Ireland last year.

Mr. Stocks said, “Having worked extensively with the brand since last year, we knew that the ZSK would be perfectly suited to the demands of Nike’s Boot Room. We have kept in touch with Nike since installing the machine and they are incredibly happy with its performance”.

About Stocks: On top of supplying top-quality sewing and embroidery machines from the Brother PR620 to ZSK Industrial embroidery machinery Stocks offers a full installation and follow up support package, assisting their customers in everything from the maintenance of the machine to the setting up and successful running of an embroidery business.